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Kids in Tanzania getting clean drinking water which is donated by Bigger Picture Clothing in a partnership with Made Blue.

Fighting water scarcity in Ethiopia & Tanzania

Horrific numbers

  • 785.000.000 people do not have access to clean drinking water.
  • Around 500.000 children die every year from diarrhea caused by unsafe water and poor sanitation.
  • 80% of all sickness and disease worldwide is related to contaminated water, according to the World Health Organization.
  • A child dies of waterborne diseases about every 15 seconds. That is about 10 children, since the moment you have entered our website.
Hands being washed
Woman holding bucket of clean drinking water

How we fight water scarcity

In order to fight this massive problem, we have established a partnership with MadeBlue. On our behalf, MadeBlue invests in water supplies in countries with permanent water scarcity, such as Ethiopia & Tanzania. For every product we sell, we donate 1.000 liters of clean drinking water to the villages Addis Abbaba, Ethiopia & Ngomai, Tanzania. MadeBlue does not only donate the liters of clean drinking water, but they also make sure that the water facilities are sustained by local people (who are educated for this cause), which creates an infrastructure of people that benefit from the water facilities.

With your order you will receive an official certificate that proves that we have donated 1.000 liters of clean drinking water for every item that you ordered, on your behalf.

Sustainable development

In the first months of our start-up we received a lot of feedback on the topic of sustainable development. In other words: ‘How do we make sure that we have an impact that will positively impact people’s living circumstances in a way that it will stimulate permanent development?’. This projects provides sustainable development in the following way:

  • MadeBlue builds a well and a water facility on a central location that is surrounded by villages in which the facilities will be safe from destruction.
  • Locally a group of people is trained and educated, in order to sustain and manage the water facility on a daily basis.
  • All the water is made available by the ambassadors of MadeBlue (so by us for example), with 0 costs involved for the local facility operators.
  • The inhabitants from all the surrounding villages will be able to buy clean drinking water at a very low price close-by.
  • Several benefits that lead to sustainable development are now created, which results in a whole chain of people that benefit (specified in a detailed way below).
Girl enjoying clean drinking water

Benefits

  • The facility operators/managers generate an income with which they can send their family to school and improve their living circumstances.
  • Multiple villages get access to clean drinking water, which directly leads to a significant decrease in water-borne diseases in these areas.
  • Since these water facilities are very close to the villages, inhabitants can save time & energy to get their water. In some cases, they reduce the time they need to get their water by 6 hours per day. This time can now be used for other functional purposes.
  • As there are 0 costs involved to get the water for the facility operators, the water is sold at a very low price, which leads to a reduction in costs to get clean drinking water for the entire village.
  • Due to the educational programs, knowledge about entrepreneurship, development and general health increases in these villages.