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About us


Disrupting the sustainable fashion industry, ‘an impossible ambition’ according to 99% of people that I told about this ambition, as a 21-year-old student. A lot of fashion businesses just donate a certain amount of money to large charities and don’t get me wrong, I think that is beautiful. However, I do not believe that this is the right way. At Bigger Picture Clothing we want to go further than that, we want to connect the customer with their impact, by creating a transparency level of 100%. In this way every customer is able to see the exact impact that they have had with their purchase and in this way you are able to spread joy & inspire others.

On top of that, human mindset is something that has always caught my attention. As an example, in the Netherlands often times we complain about a bus that is 2 minutes late, a product that is sold out in the supermarket, etc. While my experiences in the Gambia and with the people from the Gambia are quite the opposite. The Gambia is ranked in the top 10 poorest countries of the world and still its nickname is ‘the smiling coast of Africa’, I think that’s amazing. This mindset of positivity and gratitude inspires me everyday. With Bigger Picture Clothing it is my goal to use a part of the money of your purchase to support people in need in multiple countries around the world, while at the same time serving you a portion of positivity directly from the countries that you supported, which surely will bring a smile to your face!

Our incredible team are here for you

In the press

June 2020

Our journey began in 2020

Started with acquiring skills that I need for this business. Think of learning fashion design in Adobe Illustrator and Photoshop, researching the fashion industry and watching hours and hours of start-up related video’s. I built an office in the storage room of my student house.

August 2020

Created the brand

Came up with the name ‘Bigger Picture Clothing’ and mapped out the entire brand’s DNA.

September 2020

Officially registered

Officially registered my company, designed the logo and the first clothing line.

Freek with the manufacturer
October 2020

Portugal, we are coming!

Flew to Portugal and visited multiple potential manufacturers, in order to screen them and select the most sustainable one.

November 2020

Support Gambia

Started my social initiative ‘support Gambia’ on the 1st of November and ended up with 166 gifboxes and lots of other supplies on the 25th of November.

Freek with a BPC sign
December 2020

Social media

Publicly online on social media. Started conversations with multiple organisations with which we could potentially establish a partnership in Côte d’Ivoire.

January 2021

Making moves online

Kept focusing on building a community through social media, especially on TikTok. Started building the website. Established a partnership with MadeBlue, in order to fight water scarcity in Ethiopia & Tanzania. Received the 1st samples and provided feedback to the manufacturer.

February 2021

A magical experience

Finished and launched the website. Went to Gambia from the 19th of February till the 6th of March, in order to make sure that all the gift boxes end up where they should. 

March 2021

Recap of our mission

Followed a course in video editing. Created a video as a recap of our mission to the Gambia. Grew our social media accounts. Designed sustainable packaging materials and ordered them.

Logo and slogan of BPC
April 2021

Working in silence

Working on a new website together with Ecoteers. Improving the fitting for the first collection. Designing packaging materials and talking with potential customers, in order to gain information on their wishes.

May 2021

First nomination!

Nominated for the top 100 Dutch young sustainable entrepreneurs and start-ups. Agreed to work on a project in Côte d’Ivoire, in order to support the local albino community.

Planet earth sustainability
Models in our Energetic Elephant sweater
June 2021

1st collection loading...

Did the first small photoshoot with the final samples. Preparing everything for the launch of the 1st collection in July 2021!

July 2021

Preparing for Launch day - 10 Aug

Finally, after a year of hard work and learning, we are working towards the launch day! 657 products arrived at our office and we are ready to sell them! Doing photoshoots, finalizing packaging materials, running social media campaigns and spreading the word were our main activities this month! 

Freek and Thijmen in front of a street art wall in Tilburg for the first photoshoot of Bigger Picture Clothing, a brand that focusses on changing the world and having a positive impact on both environmental as a social level.
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