Disrupting the sustainable fashion industry, ‘an impossible ambition’ according to 99% of people that I told about this ambition, as a 21-year-old student. A lot of fashion businesses just donate a certain amount of money to large charities and don’t get me wrong, I think that is beautiful. However, I do not believe that this is the right way. At Bigger Picture Clothing we want to go further than that, we want to connect the customer with their impact, by creating a transparency level of 100%. In this way every customer is able to see the exact impact that they have had with their purchase and in this way you are able to spread joy & inspire others.
In the press
5th of May, Launch-day!
It took way longer than we wanted, a lot of challenges we faced, numerous times we failed, but that makes this day even better. We can launch our new drop! The 5th of May is a day where we stand still and honor our freedom (in the Netherlands). The perfect day to dedicate a new premium T-shirt from the Bigger Picture to this important construct, Freedom. Something we can not value enough, and a value which we hope to one day share with the whole world. It is a day of celebration, as well as a day of realizing that freedom is not provided to anyone on our planet.
We can’t wait for your response and hope to grow the movement even further in 2023. For now, we are going to drink a champagne to celebrate this day, for which we worked long & hard. Cheers, to freedom!
First Photoshoot for our new product in Melbourne, Australia
The new product is finally fully produced. As our CEO is traveling Australia, we have to adapt for the content creation. Why not move the photoshoot to Australia, instead of ourselves back to the Netherlands. Networking for a new photographer, new models and borrowing new equipment. We have to be creative, but find a great response and a lot of people are willing to help! In the end we can not be more delighted with the result.
First Pop-up Stand!
We were invited to take a stand on the FeelGood Market at Strijp-S, Eindhoven. We officially created our first offline sales, introduced the Bigger Picture concept to a large number of people and we were able to donate an extra 45.000 liters of clean drinking water! It was a good weekend 😉
Tilburg University Challenge '22
In the beginning of our journey, we were able to win the Tilburg University Challenge. Words can’t describe how much both the funds, advice and support have helped us to develop our concept. In this years’ challenge we were invited to attend the final, not as a candidate, but in an advisory role. It was amazing to hear all about new innovative ideas from young entrepreneurs.
Documentary is live!
Together with filmmaker Tijs and presenter/YouTuber Frank, we went back to The Gambia. We were able to make real and significant impact for a long-term in a sustainable way. We couldn’t be happier than we are with this partnership. Go check it out for yourself and experience a glimpse of Gambian life.
Bigger Picture X All Stars Eindhoven
As we are still developing a new collection, we wanted to try out some new ideas in the meantime. Therefore, we participated in some real fun and innovative collaborations. For example, with Dutch football organization, ‘All Stars Eindhoven’. We designed a custom badge that matches the Bigger Picture style. It was a cool way to spread the Bigger Picture message nationally in the Netherlands.
After our first mission to The Gambia 1 year ago, we were invited to collaborate for a project together with Dutch YouTuber and presenter Frank van der Slot. Frank collected around €15.000 together with his community and we invested it in projects related to education & local sports. A documentary about all the insights and experiences of this journey will be launched soon on Frank’s YouTube channel. We are very happy that we were able to contribute with our knowledge, contacts and understanding of the area. Thanks Frank for all of your great efforts as well! Our brand will be introduced to a large new group of potential members of… The Bigger Picture
A Social Media Freeze
As we entered a period of optimizing current operations, without a lot of new things happening, we started wondering. Why are we posting, just for the sake of posting? What is the use for our community in this? That is when we realized.
We started a social media freeze and announced it on our socials. We will only post useful and valuable content, so as long as we have nothing new to post, we won’t 😉
Time to step up our game & evolve.
We took a little time off, to take a step back and look at the bigger… 😉
Traveling, experiencing new cultures & meeting new people, is a way for us to gain new inspiration for our business. That’s why we took some time off. Our little trips provided us with lots of new ideas, both for projects as for fashion items. We are going to focus even more on the ‘transparency-aspect’ within the strategy. Good things are on their way, we are hyped & you will be too 😉
Let's start designing again!
A new year, new energy, new inspiration, let’s make it all come together in a new project/collection! We started designing in the beginning of 2022. The collection requires more unique designs that are closely related to the purpose that will be behind it (psst… something to do with rainforest)
WOW! We won the Tilburg University Start-Up challenge!
Wow, still can’t believe it, we won the official Tilburg University Challenge 2021! The jury praised our combination of being both a social enterprise, while providing a high-quality sustainable and commercial product. We won free office space, guidance from multiple experts and €4.000 of investment, this is such a boost for our community, grateful <3
A new challenge & Black Friday!
We started a new challenge in which we transparently show our progress in reaching certain goals during the last 50 days of the year. Goals include, for example, making 3 celebrities wear your brand, being broadcasted on the news, donating > 300.000 liters of water, etc. On top of that, we had our first ever successful Black Friday campaign!
Over 100.000 liters of clean drinking water!
We just made our first donations to our new projects. We donated 100.000 liters of clean drinking water to Ethiopia & Tanzania. On top of that, we donated €460 to our local sunscreen production in Côte d’Ivoire, with which 4.680 portions of sunscreen can be produced. That makes us proud, together we can establish the new world!
Global Domination 😉
We managed to sell our products internationally to the following countries: the Netherlands, Belgium, Germany, Denmark, Austria & Australia.
We are live!
We finally went live and what a launch day it was! We received so many messages full of love and positivity, words can’t describe how grateful we are. This is just the beginning of our journey 😉
Preparing for Launch day - 10 Aug
Finally, after a year of hard work and learning, we are working towards the launch day! 657 products arrived at our office and we are ready to sell them! Doing photoshoots, finalizing packaging materials, running social media campaigns and spreading the word were our main activities this month!
1st collection loading...
Did the first small photoshoot with the final samples. Preparing everything for the launch of the 1st collection in July 2021!
Nominated for the top 100 Dutch young sustainable entrepreneurs and start-ups. Agreed to work on a project in Côte d’Ivoire, in order to support the local albino community.
Working in silence
Working on a new website together with Ecoteers. Improving the fitting for the first collection. Designing packaging materials and talking with potential customers, in order to gain information on their wishes.
Recap of our mission
Followed a course in video editing. Created a video as a recap of our mission to the Gambia. Grew our social media accounts. Designed sustainable packaging materials and ordered them.
A magical experience
Finished and launched the website. Went to Gambia from the 19th of February till the 6th of March, in order to make sure that all the gift boxes end up where they should.
Making moves online
Kept focusing on building a community through social media, especially on TikTok. Started building the website. Established a partnership with MadeBlue, in order to fight water scarcity in Ethiopia & Tanzania. Received the 1st samples and provided feedback to the manufacturer.
Publicly online on social media. Started conversations with multiple organisations with which we could potentially establish a partnership in Côte d’Ivoire.
Started my social initiative ‘support Gambia’ on the 1st of November and ended up with 166 gifboxes and lots of other supplies on the 25th of November.
Portugal, we are coming!
Flew to Portugal and visited multiple potential manufacturers, in order to screen them and select the most sustainable one.
Officially registered my company, designed the logo and the first clothing line.
Created the brand
Came up with the name ‘Bigger Picture Clothing’ and mapped out the entire brand’s DNA.
Our journey began in 2020
Started with acquiring skills that I need for this business. Think of learning fashion design in Adobe Illustrator and Photoshop, researching the fashion industry and watching hours and hours of start-up related video’s. I built an office in the storage room of my student house.